Sony Alpha Convention

It was a busy weekend for hubby, who is attending the 3-Day Sony Alpha Convention. He only attended Day 2 and Day 3 because he couldn’t take a miserable one day leave. He blogged about it in his blog.
Sony is very aggresive in their marketing activities, spending marketing dollars on their direct target group. They have done it very smartly, because this group of people who have invested thousands of dollars on their Sony photography gears are true enthusiast and wouldn’t hesitate to invest more in the near future. They might have spent thousands of dollars running workshops, outings and conventions as huge as this - but in return, they get loyal Sony users who will keep on supporting Sony. At the same time, they will go around talking about it and there goes the word-of-mouth-marketing. The person behind Sony’s DSLR marketing has certainly planned out this very well. That’s the difference between a large organization like Sony and a small one like my company.
In my company, we are just keeping our head under the sand everyday to get things done. There is no time to get the head up to look at the big picture, because if we do that, we will be wasting precious time needed to get the work done. In return, we do not have a proper marketing plan (even though we know the importance of planning for marketing) and 90% of things are ad-hoc rather than planned. When there is maximum interruption, it causes a lot of stress and pressure and leads to staff resigning prematurely.
I’d love to explore opportunities in bigger firms because I want to be in a team where planning is the key starting point. If I do get an opportunity, I hope I can get into larger organizations like Sony.
Meanwhile for hubby, he’s so into Sony for now and all I can say is - their marketing plan is really working! Now that is marketing - creating the desire to purchase. Hubby doesn’t need a salesperson to coax him into buying thousands of dollars of photography gears - he’s already convinced!














