Unique Advertising Medium : Book Jacket
An interesting daily object, which has been turned into a creative advertising medium!
This is now one of the hottest item in Japan - A Free Book Jacket! Created by Setup Inc. which is an advertising company based in Japan, these Book Jackets are named BraJackets (as in Brand Jackets). They are high in quality and carry designs with corporate logos and brand images from companies who advertises in them. They are placed in special shelves in major book retailers around Japan, to be taken free by anyone who fancies them.
Each of these Book Jackets are attractively produced, with high quality finishing and embossed paper surfaces & they are designed to be easily attached to a book with a simple fold. Its definately an excellent idea to bring advertising message across to the Japan community who loves reading. 
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