Interesting Bites

I need a really good all-rounder marketing person to take over one of the portfolios that I’m handling. At the rate I’m going, I am going to face a very huge bottle neck problem very soon as I’m handling 3 different portfolios in terms of marketing and also the channel management for Asia Pacific.

In all small organizations, the marketing person has no choice but to do all “marketing-related” duties including writing speeches, press releases, execute the marketing plans, strategize marketing plans and all small other smaller details. Unlike larger organizations where there is a dedicated person to do Corporate Communcations, one to be in charge of Events, one to be in charge of Public Relations and one to be in charge of Marketing Activities. I’m looking for one who can do a little bit of everything, while still keeping a check on the overall marketing of the particular portfolio.

These days, its not easy to find an all-rounder because the person either specializes on one aspect and not on another. In reality, the position as a marketing person is a very demanding job… probably more demanding than any other similar positions in an organization. This person has to think on his feet, do things right the first time, must be creative & resourceful yet still keep his / her poise at all times.